The Meatball Shop Drag Brunch

As a creative marketer and designer, I had the opportunity to work on The Meatball Shop’s monthly Drag Brunch series, a high-energy event celebrating NYC’s vibrant drag scene. Located in Hell’s Kitchen, The Meatball Shop is known for its scratch-made meatballs, lively atmosphere, and strong connection to the LGBTQ+ community. To elevate the brunch experience and attract a dedicated audience, I developed engaging social media content, event branding, and a custom-themed brunch menu for each event.

Increase attendance and awareness of the Drag Brunch series through digital marketing.

Strengthen The Meatball Shop’s brand identity as a fun, inclusive, and community-driven venue.

Create visually engaging, themed promotional materials for each brunch event.

Enhance the brunch experience with a customized menu, featuring a special “Drag Meatball” dish and a playful meatball mascot doodle.

Highlight live DJ performances and music entertainment as a key part of the experience.

Maintaining consistent branding and engagement for a recurring monthly event.

Ensuring promotional materials aligned with each month’s unique theme while keeping a cohesive brand identity.

Driving Eventbrite ticket sales and increasing social media visibility.

Balancing the promotion of drag performances and live DJ entertainment as essential event elements.

Creating high-quality, themed content on a fast-paced timeline.

To meet the project’s goals, I developed a strategic content and branding approach that aligned with The Meatball Shop’s identity while creating excitement around the Drag Brunch series.

Designed and scheduled engaging social media content for Instagram, Facebook, and Eventbrite.

Created monthly themed promotional graphics aligned with holidays and seasons:

Designed Instagram stories, event countdowns, and motion graphics using Adobe After Effects to enhance engagement.

Created eye-catching Eventbrite cover images for each event, ensuring a cohesive and professional presentation.

Promoted live DJ performances, incorporating artist features into promotional materials to build anticipation.

Designed a special Drag Brunch menu, featuring a themed “Drag Meatball” dish exclusive to the event.

Illustrated a custom doodle of The Meatball Shop’s iconic meatball mascot, adding a playful and branded touch.

Ensured the menu matched the restaurant’s overall branding and aesthetic while emphasizing the drag brunch theme.

Highlighted live DJ sets and music performances across social media, giving each event a unique musical identity.

Captured behind-the-scenes content of performers, DJs, and crowd reactions to increase engagement.

Developed post-event recap content, including reels and Instagram stories, to maintain momentum for future events.

Adobe Photoshop – Created custom social media graphics, Eventbrite covers, and promotional materials.

Adobe After Effects – Designed animated Instagram stories and social media motion graphics.

Canva – Used for additional stock imagery and quick design elements.

Midjourney AI (Minor Use) – Utilized for stock-style imagery to enhance visual storytelling.

✅ Increased Event Attendance – Social media promotions drove ticket sales and built anticipation for each event. ✅ Stronger Brand Identity – The Meatball Shop became a go-to venue for LGBTQ+ nightlife and drag brunch culture. ✅ Enhanced Community Engagement – Themed visuals, engaging stories, and interactive promotions strengthened audience connections. ✅ Consistent Monthly Growth – Each event maintained a strong following, expanding The Meatball Shop’s reach in NYC’s drag and brunch scene. ✅ Elevated Entertainment Value – The addition of live DJ performances and music sets created a dynamic, immersive experience for attendees.

By combining creative branding, digital marketing, and event promotion, I helped transform The Meatball Shop’s Drag Brunch into a highly anticipated, must-attend event. Through themed content, engaging social media campaigns, a unique branded brunch menu, and live music integration, the project successfully boosted brand visibility, attendance, and community engagement, solidifying The Meatball Shop’s place in NYC’s thriving food and entertainment culture.