This Giving Tuesday campaign video was created to support Moose Lodge Senior Pet Sanctuary, a nonprofit dedicated to providing care, comfort, and love to senior pets in their golden years. The video aims to inspire viewers to contribute to a fundraiser that helps cover essential medical expenses for the sanctuary's 18 senior pet residents.

My Role in the Project:

Scripting: I developed the script to deliver a clear, heartfelt message about the sanctuary's mission and the importance of the Giving Tuesday fundraiser.

Video Editing: I edited the video to ensure a seamless narrative flow, combining visuals and audio for maximum emotional impact.

Motion Graphics: I designed and animated custom motion graphics to highlight key points, including donation details and calls to action.

Givebutter Logo Animation: I animated the Givebutter icon to emphasize the fundraising platform, creating a polished and professional touch.

Callouts: I added animated text callouts to reinforce important information, such as the fundraiser deadline, donation methods, and the goal of raising $500 to qualify for a $5,000 grant.

Key Features of the Video:

Highlights Moose Lodge Senior Pet Sanctuary's mission to care for senior pets.

Explains the importance of the fundraiser and how donations will be used for medical expenses.

Encourages viewers to donate via the sanctuary’s website using Venmo, PayPal, or credit card.

Inspires engagement with a clear call to action and a message of community support.

This project was a blend of storytelling, technical skills, and creative design, aimed at generating awareness and funds for a cause I deeply support. The video not only raises donations but also shares the sanctuary’s heartfelt mission with a wider audience.