Malvestida
Samantha Pereira
Brand Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop
Working with my team, we had the honor of being commissioned by the editorial team of Malvestida, to take charge of the redesign of the logo, which, with the evolution and transformation of the medium, had become somewhat outdated. Strength, effervescence and movement are some of the pillars that inspired us when creating this new logo, where we celebrate Malvestida, as the benchmark it represents, for all those people who fight and raise their voices, in search of a better world for all.
🎯Objectives
Malvestida emerges as a blog focused on fashion and personal style (hence the name, Malvestida: The one that goes against what is established, that is authentic) but that over time evolved into a medium and a window where topics that few Sometimes they are addressed by traditional media: Mental health, gender equality, sexual diversity...
👁️ Logo design
The logo recalls the joyful, eccentric and sparkling side of Malvestida that accompanies people in their deconstruction processes and creates new references!
The typography is personalized creation with a mixture of medium and thick strokes translating a playful and catchy effect.
The red color together with a pale pink was selected to highlight femininity and intrinsic feminine power.
Malvestida' merch
2022
