Okay so is an online platform that targets Gen Z, in which teenagers can ask questions about sexuality, identity, and relantionships. The app is supported by experts on a wide range of topics that are readily available to provide accurate and well-informed answers.

The graphic design system that visually combines fun and seriousness to educate and make their audience feel safe, creating an open and shameless community.

Therefore a high-contrast pastel color palette was curated along with a progressive logotype and a friendly emoji iconography set.

These elements are complemented with suggestive illustrations related sexual education were created.

Okay So playful perspectives is represented throught a caring and mischievous design that transmits an inclusive, informative, and helpful brand that always provides the correct answer.