I redesigned 31 health/wellness/lifestyle brand's websites

Web Designer

Figma

For December 2024, I redesigned 31 health/wellness/lifestyle brand's websites.

Firstly... who am I?

My name is Brook 👋

I am a designer and founder of KEEP GOING Studio, a growth-focused design studio for health, wellness, and lifestyle brands.

I have been designing things since I was 12 years old, and have been making websites for clients for the last 2 years (with rave reviews, might I add).

Learn more about my studio and how it can help grow your health, wellness, or lifestyle brand here: https://kg.studio/

So, why did I redesign 31 websites? Don't I have better things to do? Probably... but

I did this because most websites underperform due to many reasons...

Most of the time, it's a lack of cohesion in the design, poor copywriting, and zero visual hierarchy, to name a few. And these issues run rampant in the health/wellness/lifestyle industry.

Many of my redesigns were of the very first touchpoint a visitor has with the business (and thus the very first impression): the hero section. But I also did a few features sections and ecommerce product pages.

Without further ado... here are the designs ↓