Framer Landing Page for Fitness Coach (trailblazefitness.com)
Brook Slagle
Web Designer
Framer Designer
Calendly
Figma
Framer
trailblazefitness
Trailblaze Fitness: Redefining Remote Coaching with a High-Converting Website
Business: Trailblaze Fitness, a personal training business specializing in remote coaching with the miindbody program.
Type of Project: Website redesign, branding, and digital strategy.
Tools Used: Framer (design and development), Figma (wireframing, lead magnet design), Visual Electric (AI-generated images for shotlist), workflow.design (project management), WhatsApp (client communication).
Live Website: trailblazefitness.com
Overview
Trailblaze Fitness, led by founder James Rand, needed a complete overhaul of its digital presence. With a GoDaddy-built site that failed to generate leads or represent the brand effectively, James approached me to create a high-converting website made to highlight his remote personal trainer coaching offer, miindbody.
Through a collaborative process, we transformed Trailblaze Fitness into an inviting and professional brand with a tailored website designed to convert visitors into clients. The site’s cohesive design and strategic structure now serve as a cornerstone for the business’s growth, and since launching has already netted him multiple miindbody clients signed.
Website Overview
The Goal
Increase leads and client conversions, particularly for the miindbody remote coaching program.
Establish Trailblaze Fitness as a brand of authority in personal training.
Highlight remote coaching while making the site approachable and inviting.
Challenges
Clarity on the Offer: James wasn’t initially clear on his unique value proposition, so we worked together to refine and prioritize his remote coaching services.
Unique Pricing Structure: Designing a responsive pricing card for four offers—one in-person and three remote tiers—was technically challenging and required a complex solution.
Lack of Visual Assets: Without professional photos, I created a detailed photography shot list to guide his local photographer, resulting in high-quality visuals that elevated the brand.
Before → After
The Process
Brand and Design Strategy
Using my brand clarity questionnaire, we moved to a welcoming palette of white, light blue, and orange accents.
Gradients, image pop-outs, and rounded edges were added to reflect the approachable and comfortable experience Trailblaze Fitness aims to provide and for Trailblaze to stand-out for the crowd
Design Language
2. Building the Website
Designed and developed the website in Framer, creating a professional structure that prioritized conversions.
Designed a unique pricing card component that highlighted remote coaching with clear visual hierarchy.
Responsive Pricing Card
3. Collaborative Content Creation
Devised a photography shot list with AI-generated examples, enabling James to produce high-quality brand images independently.
Wrote clear, conversion-focused copy that aligned with his brand and offer.
4. Post-Launch Support
Delivered personalized Framer tutorials for ongoing site management.
Provided a free product mockup for his lead magnet, displayed prominently on the website.
The Solution
Trailblaze Fitness now has a high-performing website that:
Showcases the miindbody remote coaching offer with compelling visuals and structured content.
Positions the brand as approachable and authoritative, appealing to clients hesitant about traditional gym environments.
Features responsive components, engaging gradients, and high-quality imagery that reinforce trust and professionalism.
Website Overview
The Result
Tangible Results: Within weeks of launch, James closed two remote coaching clients and has multiple calls booked through the website.
Elevated Brand Identity: The website now serves as a foundation for Trailblaze Fitness’s online presence, supporting lead generation and growth.
Client Feedback:
Working with Brook is an absolute pleasure. He took the initiative and has great instincts. I almost go the sense that he understood the essence of my business as well as I do. He communicates well and executes without delay. I'd recommend Brook to anyone looking for a top-tier website.
Client Testimonial
Reflection
This project challenged me to push my creative and technical boundaries. Designing for a fitness brand with such a unique style required innovative solutions, particularly in crafting the pricing structure and maintaining visual consistency.
What I’m Most Proud Of:
The cohesive design language that reflects Trailblaze Fitness’s mission and values while driving conversions.
Future Aspirations
Trailblaze Fitness and I continue to work together under KEEP GOING Studio’s monthly growth support. The next phase includes:
Improving the website’s performance and conversion rates through analytics-driven updates.
Expanding the funnel by designing lead magnets, creating content systems, and implementing social media strategies to drive traffic.
Visit the Site
