Poker and Lifestyle Coach Personal Brand Website

Brook Slagle

Verified

Completed work

Web Designer

Framer Developer

Framer Designer

Figma

Framer

Zapier

#Sports

From ‘Ugly’ to Unstoppable: How We Transformed Poker with Presence into a Winning Brand Website

Business: Poker coaching and lifestyle program by Jason Su

Type of Project: Website redesign and development

Tools Used: Framer (development), Figma (design collaboration)

Live Website: https://www.pokerwithpresence.com

Overview

Jason Su’s Poker with Presence focuses on helping top poker players improve their strategy and cultivate presence for both professional success and personal balance. However, his previous website—built in Squarespace—was detracting from his brand, described by Jason as “one of the ugliest websites.”

The goal was clear: create a beautiful, modern, and functional website to elevate his online presence and align it with his coaching philosophy. Collaborating with another designer who provided initial designs in Figma, I refined and developed the final website in Framer, ensuring both aesthetic and functional excellence.

The Goal

Transform Jason’s outdated Squarespace site into a visually appealing and user-friendly platform that:

• Reinforces his professional brand and credibility.

• Makes content and client testimonials easy to manage with Framer’s CMS.

• Creates an exceptional user experience for potential clients exploring his program.

Challenges

1. Brand Mismatch: Jason’s old website did not align with the professional, high-value image of his coaching program.

2. Complex CMS Transition: Importing the old blog into Framer was impractical due to cost and complexity. We shifted focus to using Framer CMS for managing client testimonials efficiently.

3. Collaborative Workflow: Balancing time zone differences with Jason and working closely with the designer required streamlined asynchronous communication.

The Process

1. Design Collaboration and Refinement

The designer delivered Figma files that served as the project’s foundation. I worked to refine the designs, optimizing for web performance and ensuring seamless development in Framer.

Initial Figma Designs

2. Development in Framer

Using Framer, I brought the refined designs to life, incorporating clean animations, responsive layouts, and an intuitive user experience.

Animations and interactions

3. CMS Optimization

Instead of migrating the outdated blog, we utilized Framer CMS to manage testimonials—a critical touchpoint for Jason’s audience. This solution provided flexibility and ease of management.

Framer CMS for testimonials

4. Seamless Communication

To address time zone challenges, I established clear asynchronous workflows with Jason and the designer. Regular updates ensured the project progressed smoothly without unnecessary delays.

Discod Chat for communication

The Solution

The new Poker with Presence website is a modern, high-performing platform that reflects Jason’s brand vision and coaching philosophy. Key features include:

• A visually stunning design that reinforces trust and professionalism.

• A testimonial management system powered by Framer CMS, enabling Jason to update client feedback easily.

• Optimized responsiveness for all devices, ensuring a seamless user experience.

Walkthrough video

The Result

Jason’s new website is a significant upgrade that aligns with his brand’s mission and audience expectations. His coaching program is now represented by a polished, professional platform that reflects its value.

Before

After

Client Testimonial:

Brook is top of class. He knows design, can execute on a vision, and doesn't stop until everything is exactly how it needs to be. If you want someothing done right and done well, let him take care of it while you sit back and relax.

— Jason Su, Founder of Poker with Presence

Reflection

This project was a testament to the power of collaboration and technical problem-solving. By pairing thoughtful design refinement with advanced Framer development, we transformed Jason’s online presence into a website that fuels his mission and inspires trust in his audience.

Visit the Site

Explore the Poker with Presence Website

Schedule a call: https://cal.com/bslagle/discovery-call

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Completed work

Personal brand website built for Jason Su and his brand Poker with Presence. Built using Framer. Completed with the help of Figma, Formspark, Zapier, CMS

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Timeline

Nov 21, 2024 - Ongoing