Helix Pay — 0 to 1 product design and brand identity
Alexander Avdeev
Brand Designer
Product Designer
Design Systems
Blender
Figma
Helix Pay is an emerging payment and business management solution in the UK.
Over several years 've designed and helped Helix Pay launch their product and brand identity.
I've designed from 0 a customer-facing merchant portal, a mobile app, a tool for partners, an internal administration tool and shaped the brand identity from the ground up.
I also built and supported the design system and esnured consistent visual language between both brand and product.