For the logo, I used a compass and a flower, combining them to evoke a sense of adventure and eco-friendliness. This combination reflects our brand's commitment to exploration and sustainability

In developing the campaign, I focused on conveying our brand's message effectively. I carefully crafted each element to resonate with our audience, using our brand colors and visual identity throughout to maintain consistency and reinforce our brand values

For the Instagram feed, I created three visually appealing posts that showcase our products and a CTA for the Hashtag #EcoVoyage. Each post was designed to capture attention and encourage engagement, while also staying true to our brand identity

I personally edited the videos for the story and reel using After Effects, ensuring they were captivating and on-brand. With a clear call-to-action in the story as a "Your turn #EcoVoyage", the story invited our audience to share their outdoor adventures using our hashtag, while the reel provided a more informative and persuasive message to our followers