Ice as a Cream From visual identity to UIUX

As a team, we created a new brand, Ice as a Cream, an ice cream company with the new functionality of ordering your ice cream so you don't have to wait in line. We create the entire identity from scratch, starting with the logo and the entire visual identity, and then expanding it from knowing the client as well as the user, the UX and moving on to the UI for the website, the app and an e-book.