Social Media Copywriting and Marketing

I was tasked with creating the copy for a comprehensive social media campaign for a wellness company aimed at increasing brand awareness, engagement, and customer loyalty across multiple platforms. The company offered a variety of wellness services and products, including meditation apps, yoga programs, and natural supplements.

For this project, I developed tailored content strategies and copy for each platform, including Instagram, Facebook, Twitter, Tik Tok, and LinkedIn, ensuring that the messaging aligned with the brand’s voice and target audience on each channel. The posts needed to highlight the company’s holistic approach to health, while also encouraging interaction and sharing.

On Instagram and Facebook, I focused on creating engaging, visually-driven content with captions that promoted self-care tips, motivational quotes, and customer success stories, integrating wellness product promotions seamlessly. For Twitter, I wrote concise, punchy posts that emphasized quick health tips and links to blog posts or relevant wellness articles. On LinkedIn, I crafted more professional content that highlighted the company's thought leadership in the wellness industry, such as case studies, industry trends, and company milestones. For Tik Tok I created and edited videos to show what their products could do and the kind of lifestyle they were promoting.

I ensured that all content was optimized for each platform’s unique format, using appropriate hashtags, links, and calls to action to drive engagement, website visits, and product purchases. Throughout the campaign, I worked closely with the design team to ensure the copy and visuals worked together to create a cohesive, visually appealing brand message.

The campaign resulted in a substantial increase in social media followers, higher engagement rates, and a noticeable uptick in website traffic and product inquiries. It successfully positioned the company as a trusted leader in the wellness space.

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