W Communications: Firm-First Rebuild for a Consultancy
Joshua Jackai
Services: Web Design & Development · Industry: Professional services (strategic communications) · Timeline: May 2025 – June 2026
The challenge
A four-decade strategic-communications consultancy founded by Wanda Herndon (former Starbucks global communications leader) needed a firm-first repositioning ahead of a June book launch, editable by a non-technical client team.
What I did
Rebuild all eight pages on WordPress in two phases, so the time-sensitive launch surface shipped first and the full site followed.
The work
Redesigned the Meet Wanda page, client-logo marquees, book pages, an endorsements slider, navigation, and copy. A custom theme with Figma hero sections and a responsive mobile-first design system. Two-phase delivery: a London event landing page first, the full rebuild second.
Stack: WordPress, custom theme, Figma, responsive mobile-first design system
Scope: 8 pages rebuilt and live at wcommgroup.com
Sequencing: London event page shipped ahead of the full rebuild
Positioning: repositioned from founder-first to firm-first ahead of the book launch
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Posted Jul 28, 2026
An eight-page WordPress rebuild repositioning an ex Starbucks Global SVP to a strategic-communications consultancy website in time for their memoir book launch.
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Timeline
May 1, 2025 - Jun 1, 2026
Clients
W Communications
