Rufous & Co: Home Boutique to Interior-Design Studio

Services: Web Design & Development · Industry: Interior design & home retail (Seattle) · Timeline: May 2026 – June 2026

A Seattle interior-design studio and Capitol Hill home boutique needed its online funnel to sell the higher-value interior-design service, not just decor. The catalog was large and the product imagery was inconsistent.

Rebuild all five pages on Shopify and reposition the brand from home-decor shop to interior-design studio, then build a reusable pipeline to fix the catalog imagery at scale rather than editing photos by hand.

A custom Astra-schema theme with custom Liquid sections: a cinematic hero, a tabbed Design Services explorer, an editorial Store with 20+ curated category cards, a qualifying Contact form, and a named-and-located Portfolio with a before/after slider. Built through the Shopify Dev MCP (theme read/write, Admin GraphQL, ShopifyQL) plus the Figma MCP. Then a Python image-regen pipeline emitting a TurboFlow CSV with three variants per product via Google Flow and Nano Banana Pro.

Stack: Shopify, Liquid, custom Astra-schema theme, Figma, Python, Google Flow, Nano Banana Pro, Shopify Dev MCP

Catalog: 759 products, 222 scoped for AI regen across 7 categories (666 target images)

Latest regen batch: 60 successful across 28 products

Portfolio: 108 photos renamed with local-SEO filenames across 11 Seattle projects

Efficiency: ~111–222 hours of manual editing replaced (est.)