Snappy Kraken: Site Overhaul for Financial Advisors

Services: Website Re-Design · Industry: Marketing FinTech · Timeline: 3 weeks

Snappy Kraken needed a fast, high-impact website overhaul ahead of the Jolt Conference in Las Vegas. The existing experience needed to better serve financial advisors with a more user-focused structure, clearer navigation, and a more polished digital presence that could support learning, trust, and purchasing behaviour under a tight two-week deadline.

Tight two-week deadline before a major conference launch

Existing experience needed to better support financial advisors

Required a more user-focused and responsive interface

Needed to translate Figma designs into live HubSpot pages quickly

I led the transformation of the new Figma designs into fully responsive HubSpot pages, using agile front-end execution across HubL, CSS, HTML, and JavaScript. The goal was a cleaner, more intuitive website experience that improved clarity, usability, and brand presentation across devices while meeting the launch deadline.

Converted Figma designs into responsive HubSpot pages

Led agile UI development to hit the launch deadline

Improved structure, usability, and page responsiveness

Aligned the web experience with advisor expectations and brand goals

The redesigned site created a stronger user experience for financial advisors and contributed directly to business growth.

Over $1M USD in annual recurring revenue within 9 months

Stronger digital experience for financial-advisor users

Improved clarity, trust, and responsiveness across the site

Successful launch delivered under a strict deadline