Advisor Websites: Personalized Website Design Page

Services: Website Design + Brand Refresh · Industry: Creative & Consulting · Timeline: 5 weeks

Advisor Websites needed to launch a new Personalized Website Design page that reflected an updated design system while remaining responsive, brand-consistent, and easy for financial advisors to navigate. The page also needed to simplify the design selection experience and be completed on a one-week agile timeline.

New design system had to be implemented quickly

Page needed responsive and brand-consistent execution

Experience had to simplify design selection for advisors

Timeline required launch within one week

I led the agile design and front-end execution of the page in collaboration with the marketing team, translating the updated design system into a responsive landing experience. The page was structured to reduce friction, improve selection clarity, and create a more polished advisor-facing journey.

Led a one-week agile page build with the marketing team

Applied the new design system with responsive consistency

Improved clarity around design selection

Created a more streamlined advisor-facing page experience

The page launched successfully within one week and improved the website design selection experience for financial advisors. It also strengthened the consistency and usability of the broader Advisor Websites digital ecosystem.

Launched successfully in one week

Improved the design selection experience for advisors

Strengthened brand consistency and responsiveness

Added a clearer, more user-friendly decision path