Product Design - ESG Platform

Kayla Lafi

Product Manager
Product Researcher
Product Designer
Figma
In today's corporate landscape, Environmental, Social, and Governance (ESG) factors play a crucial role in determining a company's sustainability and societal impact. To address the growing demand for transparent ESG reporting, our team embarked on designing a prototype for an ESG reporting platform. The goal was to create a robust sustainability reporting platform that empowers companies of all sizes to efficiently & accurtely generate ESG reports based on real-time data allocation against various ESG frameworks and standards.
My role: Product Designer, Product Development
Objective:
The objective of this project was to create a user-friendly and intuitive platform that enables companies to easily understand, track, and report their ESG performance. This involved gathering requirements, conducting product and user research, designing user stories and flows, creating the information architecture, building the innovative data model, and ultimately prototyping a high-fidelity version of the platform.
My Process:
I adhere to a methodology rooted in Agile principles and Design Thinking. At the outset of each project, I prioritize thorough research and requirements gathering. However, I maintain a dynamic and iterative approach, ensuring that as product development progresses, our understanding evolves alongside it. This adaptability allows for flexibility in responding to emerging insights and shifting priorities, ultimately fostering a more refined and user-centric product development process.
Requirement Gathering: The project started with extensive stakeholder meetings to understand the primary goals and requirements for the platform. Key functionalities such as data input mechanisms, report generation features, and integration capabilities were identified.
Background for project
Background for project
Product Research: A comprehensive analysis of existing ESG reporting platforms and tools was conducted to identify strengths, weaknesses, and opportunities for differentiation. This research helped in shaping the unique value proposition of our platform.
User Research: Understanding the users and their needs was crucial. Through surveys, interviews, and usability tests, we identified various stakeholders including sustainability managers, CFOs, investors, and regulatory compliance officers. We delved into their pain points, motivations, and expectations regarding ESG reporting.
User Stories and Flows: Based on the insights gathered from user research, we created detailed user stories and user flows to map out the interactions and tasks users would perform within the platform. This step helped in defining the user journey and ensuring a seamless user experience.
Information Architecture: Designing the information architecture involved organizing the platform's content and features in a logical and intuitive manner. We created a hierarchy that prioritized essential functionalities while ensuring easy navigation and accessibility.
Data Model: Building a robust data model was essential for handling large volumes of ESG data efficiently. We designed a flexible data schema that could accommodate various types of ESG metrics and reporting frameworks, ensuring scalability and accuracy.
Due to the nature of this project being under an NDA, I can only show certain information. The Data Model, IA, and User stories & flows are restricted information.
Prototyping: Using the insights gathered from the previous steps, we developed a high-fidelity prototype of the platform using industry-standard design tools. The prototype included interactive elements, realistic data visualization, and simulated workflows to provide stakeholders with a tangible representation of the final product.
Example of Proof of Concept
Example of Proof of Concept
Example of Prototyping on Figma
Example of Prototyping on Figma
Mockup:
The platform boasted intuitive navigation, seamless data input mechanisms, powerful analytics capabilities, and customizable reporting templates. By leveraging real-time data allocation against ESG frameworks, companies could generate comprehensive reports with ease, thereby enhancing transparency and accountability in their sustainability efforts.
Conclusion:
Through a user-centered design approach, we successfully conceptualized and prototyped an ESG reporting platform that aimed to revolutionize the way companies track and report their sustainability performance. By prioritizing user needs and integrating cutting-edge design principles, we strived to create a platform that not only meets regulatory requirements but also drives positive environmental and social impact in the corporate world.
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