Digital Experience for Electric Transition with CUPRA EV&MeCub
✦ Jasmine Law
A Digital Experience for Electric Transition
Automotive | Mobile App | B2C
Client: Cupra
Agency: Futurice UK
Location: London, UK
Services: Design System | UI Design
Tools: Figma, Adobe Creative Suite
Project Page: CUPRA Portfolio Page
About the Project
Overview
CUPRA, a Volkswagen Group challenger brand, sought to enhance its digital presence in the EV market through the EV&me app. The app was designed to empower potential customers by providing a seamless digital platform to assess the viability of transitioning to a CUPRA electric vehicle or e-HYBRID.
Challenges
As EV adoption accelerates, many users struggle with understanding financial benefits, range capabilities, and charging infrastructure. The challenge was to translate CUPRA’s corporate identity into an intuitive, high-performance digital experience while delivering meaningful insights that simplify the decision-making process.
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Posted Jun 9, 2025
Designed the EV&me app for CUPRA to boost digital presence and engage drivers in the evolving electric vehicle landscape.
