Social Media Launch & Management

Mackenzie launched the social media presence for Ally Racing, the official team for the Ally 48 Chevrolet in the NASCAR Cup Series. She grew the social channels to over 500k by creating and sharing engaging behind-the-scenes and real-time race content, utilizing strategic social listening, and authentically engaging with the team's enthusiastic fan base. Mackenzie delivered impactful results for Ally Racing in the 2021 NASCAR season, driving over 150k community mentions and 45 million total social impressions while growing and maintaining a 97% positive overall fan social sentiment.