Social Strategy & Content Production

Mackenzie led social media strategy and execution for Zero, a top-rated health tracker app, growing the channels by 25%, increasing authentic community engagement, and building a curated roster of 20+ strategic influencer, brand, and content partners. She established a social video production process for the brand, and launched their TikTok presence, harnessing in-house and creator partners to garner over 6M social video views within the first year. Transforming an organic brand mention into a viral TikTok moment, Mackenzie generated over 3.5M video views and achieved the highest single-day user acquisition total in company history. She also consistently engaged the Zero member community through in-app challenges and giveaways, driving over 20k challenge participants monthly.