Web Designer (contract)

Web Design

Trakteer is a social platform that connects creator and their supporter, letting the artist monetize their art(work), and receive financial support from fans in a fun way. As the business grows, the founder felt the urgency to enhance its strong branding and landing page presence to look more fresh, fun, and trustworthy.

Based on Google Analytics output, more than half of the total sessions (626.403) out of 1.968. 918 page views are only 0-10 seconds. This is clearly a challenge to engage people and make them stay longer on the page/site.

It starts by brainstorming on what should display and how we can maximize the landing page to be an effective marketing tool, make people stay longer, and proceed to explore more of the platform as well as increase the register number.

Various design explorations were made to define the best design decision to take. The contribution that I like the most and escalated the vibes of the web was to create the typing animated text on the hero section that leads to (1) catching visitor's attention, (2) showing categories of artists/creators that are possible to create a trakteer page.

Besides revamping the web itself, we also challenged to create a new brand image that resulting to make a cat character as a mascot for the platform.