A travel agency was using

A travel agency was using broad, one-size-fits-all messaging ("expert trip planning for every traveler") that failed to resonate with any specific audience. I rebuilt their positioning around hyper-local targeting for their core Seymour, Indiana market - swapping generic copy for localized messaging, social proof, and targeted SEO.

Result: Over 69% revenue growth in the targeted market, driven by replacing broad global targeting with a focused, community-relevant strategy.