Itzme is a SaaS platform that streamlines the creation, management, and sharing of virtual business cards for professionals and businesses.
The platform provides a smooth user experience with features like QR code sharing, customizable designs, and social media integration, all in an easy-to-use interface.
Challenges & Solutions
Existing Database Integration
Problem: The existing system had a complex data structure, and it was essential to retain compatibility with the current database fields.
Solution: Cosely collaborated with backend developers to ensure that the new UI design seamlessly integrated with the pre-existing data fields, minimizing the need for extensive database restructuring. This approach allowed the design to focus on improving user experience without disrupting the backend functionality.
User-Centered Redesign
Problem: The platform needed to shift from a technical, data-driven interface to a more user-friendly, design-focused solution, all while keeping the core functions intact.
Solution: I along with the team conducted extensive user research, gathering feedback to understand pain points with the old design. The new interface was built with user-centered design principles, focusing on ease of use, accessibility, and intuitive navigation. This ensured that the redesign addressed real user needs without compromising the integrity of the underlying systems.
Maintaining Data Integrity During Design
Problem: During the redesign, it was crucial to ensure that no data fields were lost or misrepresented, as these fields were essential for business operations.
Solution: I carefully mapped each data field from the legacy system to its new design element, ensuring a smooth transition between the old and new interfaces. This also allowed users to continue using the platform without any data loss.
Users can personalize cards with their logo, banner, brand color, contact details, social media links (e.g., Twitter, Facebook), and company information for a seamless digital networking experience.
Media Integration
Cards can feature photos, highlights, videos, testimonials, helping users showcase their business more interactively along with integration of lead contact form for collecting leads.
Widgets for Enhanced Functionality
Itzme provides users with customizable widgets such as forms, photo galleries, and video embedding along with custom widgets as a part of its enterprise offering.
These widgets allow businesses to extend the functionality of their digital cards.
Responsive Dashboard with Seamless QR Code Sharing
Users can edit, manage, and preview their cards in real-time from a personalized dashboard, while easily sharing them via unique QR codes.
This ensures fast access, enhanced engagement, and effortless optimization of their digital presence.
Key Takeaways:
Leveraged existing data architecture while introducing a modern, user-centered design.
Achieved a balance between technical constraints and enhanced user experience.
Collaborated effectively with developers to ensure seamless integration with existing systems.
Like this project
Posted Sep 13, 2024
Redesigned Itzme SaaS platform with user-centered focus, enabling real-time card management via a responsive dashboard and seamless QR code sharing for enhanced