How I researched, and designed a premium Framer Marketplace template for women's wellness coaches. Built to convert visitors into booked clients, right out of the box.

The Framer Marketplace has a clear gap: wellness brands for women are either cold and clinical or over-designed with purple gradients and generic stock photography. I wanted to create something that felt warm, editorial, and trustworthy. The kind of site a real holistic coach would be proud to launch the same week they purchase it.

Building for the Marketplace also means designing for someone you will never meet. Every layout decision, CMS label, and placeholder text has to be intuitive enough for a non-designer to swap in their own content and still have it look great.

The core aesthetic direction: editorial warmth meets clinical trust. Earthy neutrals, generous white space, and serif headlines that feel authoritative without being intimidating.

Plum ships as a complete Framer Marketplace template: a multi-page Framer project with CMS collections, reusable components, and full mobile responsiveness. Buyers duplicate the project and it is ready to customize immediately.

Home: Hero, services overview, comparison, testimonials and CTA

/about: Brand story, coach bio, values and trust signals

/services: Offering cards, process steps and FAQ

/blog: Single article page layout with rich text support

/blogs: CMS collection list page for all blog posts

/contact: Booking form, short intro and trust signals

/404: Custom error page keeping visitors on brand

I design and build custom Framer websites for wellness brands, coaches, and service businesses focused on conversion and brand clarity from day one.

DM me to get access to the Plum template for FREE. And if you need a custom Framer website built for your brand, I would love to work with you!