Luxury Editorial Website Design for Celebrity Hairstylist

Celebrity Hairstylist Website Design

This project focused on designing a high-end, editorial website for Jeremy Pugh, a celebrity hairstylist whose work lives at the intersection of fashion, beauty, and culture. The goal was to create a digital presence that felt less like a traditional salon website and more like a luxury fashion publication.

The website needed to elevate Jeremy’s personal brand, highlight his artistry, and position him clearly within the celebrity and editorial beauty space.

Most hairstylist websites rely on predictable layouts, service lists, and overly commercial visuals. That approach would not reflect Jeremy’s career or audience.

The main challenges were:

Avoiding a salon or booking-focused aesthetic

Showcasing work in a way that felt curated, not crowded

Creating a strong sense of authority and creative confidence

Letting the visuals lead without sacrificing clarity or usability

The design strategy centered on editorial restraint and visual storytelling.

Instead of over-explaining, the site allows the work to speak for itself. The structure, typography, and spacing were all intentional choices to support that goal.

Key decisions included:

Treating the website like a digital high-end magazine

Using bold typography to establish confidence and presence

Keeping copy minimal, purposeful, and brand-led

Every section was designed to reinforce Jeremy’s positioning as a creative authority rather than a service provider.

Visual Direction The visual language is clean, modern, and editorial. Large imagery, generous margins, and a neutral palette create a gallery-like experience that elevates the work.

Typography Bold, fashion-inspired type choices were used to introduce hierarchy and personality, while maintaining legibility and balance.

Simple navigation to avoid distraction

Image-first layouts that mirror print editorials

Clear flow without feeling rigid or corporate

The result is a site that feels intentional, confident, and timeless.

The final website positions Jeremy as a high-level creative within the celebrity beauty space. Rather than selling services, the site builds credibility, allure, and brand value.

It functions as:

A digital portfolio for editors, brands, and collaborators

A brand statement rather than a traditional marketing site

A foundation that can evolve alongside his career

This project reinforced the importance of designing for positioning, not just presentation. By resisting trends and focusing on brand clarity, the site feels elevated, personal, and aligned with Jeremy’s professional identity.