Good Cluck

To portray cuisine authenticity and trust in the newly established brand, elements of Chinese lettering were used. These elements were incorporated into the brand typeface.

Considering the younger and hip target audience, pop colors like bright pink, derived from Chinese heritage, were chosen. This approach strikes a balance between contemporary and conventional aesthetics. Additionally, inspired by the Lucky Cat element of Chinese culture, a character was created to signify prosperity while highlighting the brand's expertise in chicken-based cuisines.