Truwhite
Gabriella Levi
ERHA Truwhite values diversity in Indonesian ethnicity and skin tones, and understands that beautiful skin is defined by the brightness according to one’s best self.
Behind the Logo Revamp
The logo revamp for the brand aims to capture the progression of brightening one’s skin, bringing back the consumer to the brand essence of finding the best version of themselves through the brand. The derivative also follows the same rule of progression, varying between different applications for the brand’s needs.
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Posted Jun 20, 2024
Logo, Brand Graphics & Visual Guidelines for an established whitening beauty brand.
