The logo was crafted to reflect the premium qualities of a heritage brand, evoking a sense of old money and resonating directly with the target audience.

To raise awareness for the new brand, a visual strategy was adopted to create the impression that it originated in the 80s-90s retro era, setting it apart from other sportswear companies. This approach honors the bygone days of sports while merging the nostalgia of the '80s with modern trends. The brand used photo filters, VHS effects, and retro colors to achieve this look.