Trestique is an eco-friendly beauty brand known for its minimalist, sustainable approach to cosmetics. The project involved customizing their Shopify theme to align with the brand's clean aesthetic while optimizing the shopping experience for conversion.
What We Did
Theme Customization
Customized the Shopify theme using Liquid to reflect Trestique's eco-friendly and minimalist brand identity. Every design decision reinforced the brand's sustainability messaging.
Product Display Optimization
Redesigned product pages to highlight ingredients, sustainability credentials, and usage instructions. Improved the visual hierarchy to guide shoppers from discovery to purchase.
UX Improvements
Streamlined navigation, improved collection filtering, and simplified the checkout flow. Focused on reducing friction at every step of the purchase journey.
Responsive Design
Ensured pixel-perfect rendering across all devices, with particular attention to mobile shopping flows where beauty brand customers are most active.
Tech Stack
Platform: Shopify
Frontend: Liquid, HTML, CSS
Design: Custom theme modifications
Results
A cohesive, brand-aligned Shopify store that communicates Trestique's sustainability values while delivering a smooth, conversion-optimized shopping experience.
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Posted Jun 7, 2024
Shopify theme customization for Trestique, an eco-friendly beauty brand. Custom Liquid development reflecting the brand's minimalist, sustainable aesthetic.