Octaply.ai came to me with an ambitious mission: make AI the go-to partner for job seekers. Their product had powerful functionality, automatic job applications, resume tailoring, and smart suggestions, but the experience felt fragmented and intimidating for users. My role was to bring clarity. I rethought the brand identity, simplified complex flows, and designed a system that made advanced AI feel approachable and trustworthy. The result was a platform that looks polished, feels intuitive, and helps users land jobs faster with less effort.

To bring Octaply's vision to life, I designed a full set of custom illustrations that made abstract AI processes feel tangible and human. These visuals not only added personality but also explained complex concepts in seconds. The style was deliberately clean, minimal, and flexible: simple shapes, soft gradients, and bold icons that could scale across product screens, marketing, and social content.

We designed Octaply's marketing website to do more than just look good — it needed to build instant trust with job seekers while clearly showing the value of AI-powered job hunting.

Proof of trust → logos from top companies and user testimonials.

Clarity of value → a simple “How it works” section breaking down complex automation into 3 easy steps.

Social proof & credibility → thousands of jobs delivered, highlighted with real user stories.

Strong conversion hooks → multiple CTAs, free trial prompts, and an emphasis on time saved.

The core challenge was to design a platform that could take the overwhelming process of job hunting and turn it into something effortless. Octaply wasn’t just another job board — it was built to be a personal AI assistant for your career. We focused on clarity and flow:

A dashboard that instantly shows users where they are in their job search journey.

Guided steps for uploading resumes, generating cover letters, and enabling auto-apply.

A resource hub with practical tips and AI-powered insights to increase hiring success.

One of Octaply's most powerful features is AI-driven resume building. We redesigned this experience to be both simple for beginners and powerful for advanced users.

Step-by-step forms that make adding education, experience, and skills easy.

A live preview so users can see their resume take shape in real time.

AI suggestions that highlight missing keywords, weak phrasing, and areas for improvement.

Smart ratings that give users a clear benchmark on how their resume stacks up.

We wanted to remove the pain of writing cover letters — often one of the most dreaded parts of job hunting. Octaply's cover letter tool was redesigned to be fast, supportive, and smartly personalized. Key features included:

AI-assisted writing → users can either generate a full draft instantly or refine their own version.

Smart suggestions → real-time prompts guide users to replace vague phrases, highlight measurable achievements, and add stronger openings/closings.

Mobile-friendly flow → a streamlined experience for users who prefer to apply on the go.

One of Octaply's biggest differentiators is its ability to apply to jobs on behalf of the user, instantly or on a schedule. We redesigned this feature to feel transparent, flexible, and easy to trust. Core improvements included:

Guided onboarding → simple step-by-step setup to collect key details like experience, salary expectations, and location preferences.

Application dashboard → a clear view of pending, scheduled, and completed applications so users never feel “in the dark.”

Smart filters → users can refine by job title, industry, salary range, and experience level to make applications highly targeted.

Instant vs. Scheduled apply → flexibility to either apply immediately or let the AI work in the background on a set cadence.

One of the biggest frustrations in the job hunt is keeping track of application updates spread across multiple platforms and emails. We solved this with a dedicated Job Inbox, a central place where every application response lives. Key features included:

Unified view → all job-related emails pulled into a clean, focused interface.

Smart filters → users can sort by importance or status, reducing the noise of a cluttered inbox.

Mobile-ready → designed with a responsive layout so updates are easy to track on the go.

Direct engagement → users can reply to hiring managers without ever leaving the platform.