I had a client who created an AI-powered job application pro...
Rahul Luthra
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Posted Oct 20, 2025
I had a client who created an AI-powered job application product. I designed it from 0 -> 1, but I saw a bottleneck in their business model. They had a paywa...
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I had a client who created an AI-powered job application product.
I designed it from 0 -> 1, but I saw a bottleneck in their business model.
They had a paywall at the end of onboarding.
That blocked users from seeing/experiencing the product.
So, I told them to change it to a freemium style, letting users see the value, but gating features.
Users could create resumes and cover letters, but couldn't use functions like 'auto-applying' to jobs.
Weeks later, they saw more subscribers.
Seeing value = better conversions.
I was hired to design a product, but ended up redesigning their business too.
That's the shift that makes us irreplaceable:
From a designer to a design partner.