🔥R12 - Brand design



"Don't be conformed to this world, but be transformed by the renewing of your mind - RM 12:2a"

R12 is an alternative Christian studio located in Brazil committed to expressing their faith through art! Their designs are often inspired by streetwear and alt aesthetics, always bringing messages of worship and evangelism uniquely and originally.

Process and Objectives

The main objective is to encourage young people to express their faith without fear. Inspire them to raise the banner of the true gospel and take it wherever they go.

The biggest challenge of this briefing was to create a brand that would fit the alternative aesthetic, without being so visually aggressive and losing the main meaning, but it also need to have an interesting design, that the public would like to use daily, making the brand some kind a movement, as happens for example with products from Nike, Vans and Supreme.