DauPause is the first pixel art store in Ceará, standing out for offering decorative items and accessories inspired by games, movies, series, and other pop culture icons.

The goal of the project was to redesign DauPause's visual identity to reflect its values and personality more accurately while strengthening its presence in the market. The vision was to bring inspiration from pixel art and retro games to create a nostalgic and playful aesthetic for the identity system. 

Brand Identity Design

Collateral Design (stationery, labels, and packaging)

I created a bold wordmark with "pixelated" elements and also a mascot by merging the letters "P" and "D" and the pause symbol, making the brand more memorable and charismatic. Additionally, I designed a simple pattern representing pixels and pixel beads to complement the brand's collateral design.