STFX Alpha Competition — Gamified Landing & Framer Build

Orezi Mena

Client Name: STFX (Single Trade Finance Exchange)
Industry: DeFi • Social Trading
Objective: Launch a one-page “Alpha Mainnet Competition” site that convinces users to create or back trade vaults in 3 clicks and battle for up to $100 K in prizes.
ScopeVisual concept, 3D trophy assets, Figma layout, micro-copy, Framer build
Duration: 1 week

The Challenge

Explain trade-vault mechanics: newcomers must grok “create” vs. “invest” in seconds.
Gamify the experience: so the prize pool feels alive and grows with every vault.
Show trust & momentum: by surfacing live PnLs and social-trader avatars without clutter.

The Solution

Design

Arcade-green gradient & neon grid Signals “high-tech trading” while standing out from flat-pastel DeFi sites. 3D chest / crown / vault icons Visual shorthand for each prize tier users instantly see stakes.
Hero copy: “Create or invest in trade vaults in 3 clicks.”Puts time-to-action front and center.
Dynamic prize-pool slider Animates from 30 K → 100 K USDC as vaults grow; makes users feel they’re boosting the pot.
Rules-in-4-steps grid Compresses the entire competition mechanic into four snackable cards. Live leaderboard ring Radiating circles + avatars = instant social proof of high PnLs.

Development

Framer build for friction-free scroll, parallax on prizes, and number-ticker animations.
CMS hooks let the team update prize amounts and winner wallets in real time.
Performance first: compressed GLB files for 3D art keep LCP under 2 s on mobile.

Key Features Highlighted

Create / Invest CTA buttons Two clear paths, color-matched to user type.
Manager vs. Investor prize stacks Mirrors the dual user personas, doubles perceived fairness.
Growing USDC bar Tangible sense of urgency: “The more vaults, the bigger the rewards.” How to compete tiles Converts lurkers by listing exactly two social tasks (follow, join Discord) + one on-chain task.

Outcome

The page shipped within 7 days, helped push 30 K → 75 K USDC into the prize pool pre-deadline, and saw a 22 % jump in new vault creations during the first 72 h of promotion.
My Role: end-to-end designer, 3D asset direction, UX copy, Figma components, Framer implementation, QA.
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Posted Jun 3, 2025

Designed & built STFX’s Alpha Mainnet Contest page: 3D trophies, live prize-pool ticker, and 3-click vault flow that boosted vault creation by 22 %.

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