STFX Alpha Competition — Gamified Landing & Framer Build

Industry: DeFi • Social Trading

Objective: Launch a one-page “Alpha Mainnet Competition” site that convinces users to create or back trade vaults in 3 clicks and battle for up to $100 K in prizes.

ScopeVisual concept, 3D trophy assets, Figma layout, micro-copy, Framer build

Duration: 1 week

Explain trade-vault mechanics: newcomers must grok “create” vs. “invest” in seconds.

Gamify the experience: so the prize pool feels alive and grows with every vault.

Show trust & momentum: by surfacing live PnLs and social-trader avatars without clutter.

Arcade-green gradient & neon grid Signals “high-tech trading” while standing out from flat-pastel DeFi sites. 3D chest / crown / vault icons Visual shorthand for each prize tier users instantly see stakes.

Hero copy: “Create or invest in trade vaults in 3 clicks.”Puts time-to-action front and center.

Dynamic prize-pool slider Animates from 30 K → 100 K USDC as vaults grow; makes users feel they’re boosting the pot.

Rules-in-4-steps grid Compresses the entire competition mechanic into four snackable cards. Live leaderboard ring Radiating circles + avatars = instant social proof of high PnLs.

Framer build for friction-free scroll, parallax on prizes, and number-ticker animations.

CMS hooks let the team update prize amounts and winner wallets in real time.

Performance first: compressed GLB files for 3D art keep LCP under 2 s on mobile.

Create / Invest CTA buttons Two clear paths, color-matched to user type.

Manager vs. Investor prize stacks Mirrors the dual user personas, doubles perceived fairness.

Growing USDC bar Tangible sense of urgency: “The more vaults, the bigger the rewards.” How to compete tiles Converts lurkers by listing exactly two social tasks (follow, join Discord) + one on-chain task.

The page shipped within 7 days, helped push 30 K → 75 K USDC into the prize pool pre-deadline, and saw a 22 % jump in new vault creations during the first 72 h of promotion.

My Role: end-to-end designer, 3D asset direction, UX copy, Figma components, Framer implementation, QA.