Atypikan is the company of Lydie, a dog educator who wants to convey her vision of animal welfare! For her, dogs should not be perfect «robots» and respond to the finger and eye of their master... Dogs are living beings who also have their characters and moods and we must respect them! That’s why she called me to create a visual identity that will convey these values. For this project, we decided to start on a colorful, modern and dynamic artistic director with a little extra... This mascot, «Aty», representing a dog who... Well you see what he does in the name of the company! The idea was to attract the right clientele, one who has the same vision as Lydie!