Krok'me is a homemade cookie brand launched by Romaine, a young entrepreneur. The brand called me for a total rebranding following a name change. The idea here was to have an original and dynamic visual identity that differs from its many competitors. That’s why we opted for a logo composed of a custom typography, made by me, and a simple mascot so that customers can have their own interpretation. Some will think it is a cookie, for others, this mascot will remind them of their French childhood cartoons: the books Mr & Mrs, Les Barbapapa etc... For me, the original inspiration was the cartoon "Shadoks". Clearly, the goal was to bring back customers into childhood with a very colorful and childish artistic direction, but while remaining in modernity and originality! Because, we must admit it, we all become children again by eating a good cookie!