SportsConnectU - College Recruiting App

Britney Morgan

Digital Marketer
Market Researcher
Product Manager
Figma
Jira
React
Founded and managed SportsConnectU, a subscription-based college sports recruiting app for iOS and Android. Successfully launched with a strategic digital marketing campaign, securing 3,000 pre-subscriptions. Achieved an impressive 80% retention rate in the first 90 days by addressing affordability and improving recruitment processes for high school athletes. Led product strategy, roadmap planning, user research, and budget management, ensuring robust day-to-day operations and strategic alignment.
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