Digital Maternal Health Solution - Mae

Early-Stage Product Launch: Launched a pre-seed digital health solution in the highly regulated maternal health industry, skillfully blending technical insight, financial savvy, and strong design sensibility. This strategic approach ensured that product initiatives were aligned with overarching business goals, effectively serving major health insurance plans such as Aetna, Blue Cross Blue Shield, United Health Care, Molina, and Meridian, along with their members.

Growth and Engagement: Spearheaded product launches and updates that resulted in a 150% increase in revenue realization and user engagement across our B2B2C portfolio, significantly surpassing initial expectations.

Funding and Financial Milestones: Supported investor relations efforts, securing a $6M seed funding round and negotiated substantial insurance payer contracts, projecting an additional $4M in revenue opportunities.