Webby-Award Winning ARRAY Crew

Launched ARRAY Crew: Spearheaded the development and launch of ARRAY Crew, the first-ever workforce equity marketplace for Hollywood's underrepresented crew members. This Webby Award-winning platform quickly surpassed expectations, attracting over 3,000 members within the first 90 days.

Strategic Leadership and Vision: Crafted and communicated the product's strategic vision, gaining crucial buy-in from the Executive Team by effectively using storytelling to present market insights, competitive intelligence, and financial analyses.

Achieved Significant Growth Metrics: Implemented and met aggressive OKRs, achieving a 300% increase in monthly usage and improving the conversion rate from 4% to 12% within just 90 days. Successfully scaled membership from 3,000 to over 8,000.

Funding and Strategy Execution: Redesigned and executed a growth and sales enablement strategy that secured $6M in partner funding, ensuring the project's financial sustainability and expansion.

Collaborative Product Development: Collaborated closely with the CTO and the development team within an Agile framework to drive product development, focusing on trust & safety measures and adapting based on direct user feedback.

Client Onboarding and Compliance: Standardized the onboarding process for major clients including Disney, Netflix, and Warner Media, ensuring compliance with Web Accessibility and ADA standards, thereby enhancing product inclusivity and accessibility.

Innovative Tool Development: Led the ideation and launch of a specialized B2B data analytics tool tailored for film and television studios, enhancing operational efficiencies and providing valuable data-driven insights.