Ochre & Oak is a

Ochre & Oak is a fictional specialty café branding project where I designed a complete 7 day Instagram content system along with a custom mascot to create a memorable brand identity. Rather than treating each post as a standalone design, I built a cohesive visual language that stays consistent across product photography, carousels, illustrations and promotional content. The project focuses on storytelling, brand consistency and creating a social media presence that feels calm, playful and instantly recognizable.