The Backbone product has greatly evolved over the years. It has become more than just a platform for networking. It is now possible to order a wide range of services beyond traditional photo shoots.

The idea was to join their product team as a lead designer and assist the product team to improve the product experience and support the release of new features.

Increase product margins: in particular by reducing manual processing by support teams

Reduce the exit rate on purchase paths

Reduce the overall churn rate on the platform.

Redesign of the visual gallery

Redesign of the purchase path

Creation of the Backbone UI kit