Backbone
Baptiste Birot
Like this project
Posted Jun 21, 2024
Product design for Backbone Photo, a web service enabling its customers (real estate agents and assistants) to better market their real estate products.
Background
The Backbone product has greatly evolved over the years. It has become more than just a platform for networking. It is now possible to order a wide range of services beyond traditional photo shoots.
The idea was to join their product team as a lead designer and assist the product team to improve the product experience and support the release of new features.
The objectives were to
Increase product margins: in particular by reducing manual processing by support teams
Reduce the exit rate on purchase paths
Reduce the overall churn rate on the platform.
Some notable projects/works
Redesign of the visual gallery
Redesign of the purchase path
Creation of the Backbone UI kit
Some productions
