Simplicité Software

Baptiste Birot

Brand Designer
Brand Strategist
UI Designer
Figma
Simplicité Software

Context and mission

The Simplicité brand has changed very little over the years. With the emergence of new Low-code / No-code tools. The market has developed around new players with a more modern, high-tech image, better adapted to their target.
It was against this backdrop that Simplicité contacted us to overhaul their identity more modern and better aligned with their marketing needs. At the heart of this new marketing positioning is a site developed on Webflow, focused on simplifying the offer to increase conversion. New blog, powerful animations and impactful visuals while maintaining the previous SEO.
Webflow integration by @louisbuignet
Some visuals from the project
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