The "Associação Portal do Amigo" (Friend Portal Association) is a Brazilian NGO (non-governmental organization) that aims to help others through local social projects, assisting people in its vicinity with access to remedial education, basic computer classes, assistance for first-time mothers, preparation for young people entering the job market, and much more, with a view to helping families, young people (at the beginning of their lives and careers), and children.
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The brand brings in its own unique way the issue of helping others, and this is the main idea brought to the visual identity through the forms of the project, in a simple, easy to decipher way, and that caters to the most varied audiences and applications.