Lucas Costa - Personal Trainer
Etiério Santos
Lucas Costa - Personal Trainer
Lucas Costa - Personal Trainer is a professional who aims to promote health and well-being through exercise and body care, boosting self-esteem and valuing the well-being and comfort of his clients with personalized and specialized service. It is important to note that the company bears the owner's name, which makes it important to emphasize the name in the development of the project, aiming at the logo as possible market opportunities, such as online aspects and courses.
For this project, we aim to highlight the owner's name, emphasizing the initials of his name and adding an element of power to it all, as Lucas' idea is to bring well-being and self-esteem, hence the idea of giving "power" to people to believe in their goals and get where they need to be, that is, the element of power was highlighted in the project.
First image - Sea, bringing colors and sensations of the sea, bringing the idea of the hillside, bringing to mind the surname "Costa." | Second image - Symbol of power, idea of the power of self-esteem, power to achieve one's goals. |
Third image - Idea of extracting shapes from the washer. Try to extract shapes from the letters and fit them in a convincing way to the other items.
Constrution
A greenish blue, to convey the idea of the sea, explaining: Influenced by the surname Costa, we have the following meaning; "who lives by the hillside," "who is native to the coast," with that in mind, we chose this blue that complements
the color of the sea, both to convey an idea of trust and tranquility and to give an idea of extension and grandeur. White, the base color, we chose a slightly faded white, so as not to tire the eyes and to add a touch of elegance. Black, also a base color, we used this slightly faded black to convey the idea of exercise and to be less visually tiring and strong.
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Posted Oct 9, 2025
The main objective was to highlight the owner's name, aiming to give the brand various possibilities, such as courses, workshops, etc.
