Bernie's Bagels

Bernie's Bagels is a passion project showcasing custom typography and a hand drawn logotype meant to evoke a feeling of tradition and nostalgia you get from a New York bagel shop.

Tagline: Taste the Tradition. Taste the Love.

Mission:

To spread the joy of freshly baked, handcrafted bagels to every corner of our community.

Creative Services Provided:

Brand Strategy

Visual Design

Custom Color Pallet

Logo Design + Brand Marks

Brand Pattern

Brand Guidelines

Brand Visuals Breakdown:

Bernie created this bagel shop with one goal in mind, to create the most high quality and delicious bagels while holding on to that old New York charm. He wanted the feel of the brand to be seamless with the historic area of Prospect Heights and feel like the shop has always been there. With that we chose to hand draw the logo to give it that timeless feel.

The color pallet was pulled from the red tones of the historic bricks in the area as well as the color of a freshly baked bagels and the iconic metro card. To keep with the retro style the colors were muted to give an aged feel.