New York Scotch Exchange

Elevate your Spirits

Mission:

Providing an exceptional cocktail experience that combines the artistry of mixology with the timeless elegance of scotch whisky.

Creative Services Provided:

Brand Strategy

Logo Design + Brand Marks

Visual Design

Custom Color Pallet + Brand Pattern

Brand Guidelines

Brand Visuals Breakdown:

The client was looking for a visual design style that brought together both a sophistication and timeless modernism. They wanted the elegance of an old time speakeasy feel all while staying welcoming.

We achieved this by finding the perfect elevated color pallet that would make you feel like it came for old money. The gold color is pulled from the golden color of scotch reflecting off a glass. We found a font that has elements similar to the classic font found on the iconic New Yorker magazine. This holds onto that sophisticated feel.