InSite Health NJ Website Redesign for App Launch
Whitney Espinoza
Client: InSite Health NJ
Agency: Creatvely
Role: Lead UX/UI Designer & Web Designer
Tools Used: Figma, WordPress (Elementor), Photoshop
Final Site: insitehealth.net/app/
Project Overview
InSite Health NJ is reshaping how families access mental health care — but their old website didn’t reflect that mission. They needed a fresh, modern platform that felt trustworthy, supportive, and easy to navigate — especially for busy parents, teens, and school counselors.
Through my agency, Creatvely, I led the complete redesign: transforming a static, outdated site into a vibrant, audience-first experience that supported the launch of their new mobile app and made connecting with mental health services seamless.
Tools & Process
🔹 Figma — I wireframed and designed full desktop and mobile UX/UI mockups, focusing on intuitive navigation and brand storytelling.
🔹 Photoshop — I created custom icon sets and pop-out feature graphics that visually highlighted key services like "Mood Tracker" and "Care Navigator."
🔹 WordPress (Elementor) — I rebuilt the live site, optimizing for speed, mobile responsiveness, and app download CTAs (App Store + Google Play integration).
Highlights of the Project
Custom Icon Design: Developed a full icon set representing core app features and mental health services.
Pop-Out Graphic Art: Designed engaging, lightweight visuals to spotlight app capabilities without overwhelming users.
Mobile-First Optimization: Prioritized mobile design, knowing most users (parents and teens) would access the site from smartphones.
Streamlined Navigation: Built clear user pathways for parents, schools, and teens, making it easy to find support fast.
Performance Focused: Ensured lightweight builds, fast load times, and clean page transitions across all devices.
Deliverables
Full UX/UI wireframes and mobile/desktop mockups via Figma
Custom iconography set
Feature-focused pop-out art graphics
WordPress site build using Elementor
Mobile-first responsive layout
SEO-friendly content structuring
Results
Launched a fully modernized website that boosts App adoption and service accessibility.
Established a clear, trust-building user journey for families and school partners.
Strengthened InSite Health NJ’s brand positioning as a leader in mental wellness for teens and families.
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Posted Apr 27, 2025
Led UX/UI redesign in Figma and rebuilt in WordPress for InSite Health NJ, creating a modern, mobile-first site with custom icons and app-focused visuals.
