InSite Health NJ Website Redesign for App Launch

Client: InSite Health NJ Agency: Creatvely Role: Lead UX/UI Designer & Web Designer Tools Used: Figma, WordPress (Elementor), Photoshop Final Site: insitehealth.net/app/

InSite Health NJ is reshaping how families access mental health care — but their old website didn’t reflect that mission. They needed a fresh, modern platform that felt trustworthy, supportive, and easy to navigate — especially for busy parents, teens, and school counselors.

Through my agency, Creatvely, I led the complete redesign: transforming a static, outdated site into a vibrant, audience-first experience that supported the launch of their new mobile app and made connecting with mental health services seamless.

🔹 Figma — I wireframed and designed full desktop and mobile UX/UI mockups, focusing on intuitive navigation and brand storytelling. 🔹 Photoshop — I created custom icon sets and pop-out feature graphics that visually highlighted key services like "Mood Tracker" and "Care Navigator." 🔹 WordPress (Elementor) — I rebuilt the live site, optimizing for speed, mobile responsiveness, and app download CTAs (App Store + Google Play integration). Highlights of the Project

Custom Icon Design: Developed a full icon set representing core app features and mental health services.

Pop-Out Graphic Art: Designed engaging, lightweight visuals to spotlight app capabilities without overwhelming users.

Mobile-First Optimization: Prioritized mobile design, knowing most users (parents and teens) would access the site from smartphones.

Streamlined Navigation: Built clear user pathways for parents, schools, and teens, making it easy to find support fast.

Performance Focused: Ensured lightweight builds, fast load times, and clean page transitions across all devices.

Full UX/UI wireframes and mobile/desktop mockups via Figma

Custom iconography set

Feature-focused pop-out art graphics

WordPress site build using Elementor

Mobile-first responsive layout

SEO-friendly content structuring

Launched a fully modernized website that boosts App adoption and service accessibility.

Established a clear, trust-building user journey for families and school partners.

Strengthened InSite Health NJ’s brand positioning as a leader in mental wellness for teens and families.