Animated Short – "Reset Like a Toaster"
Whitney Espinoza
Like this project
Posted Apr 24, 2025
Lead animator/artist on a 2D short using Illustrator + After Effects. Raised awareness with a cute toaster reset story for Creatvely’s wellness content.
Likes
2
Views
15
Timeline
Apr 21, 2025 - Apr 25, 2025
An animated short to promote wellness check on resetting when frustrating.
Client: Creatvely
Format: Character Animation | 2D Short
💡 Concept:
A cute animated toaster starts sparking from stress and shuts down completely. Just when it seems burnt out, a chill cat strolls in and presses the “reset” button. The toaster happily pops out toast, ending with a reminder:
“It’s okay to need a reset. You’re not a machine.”
👩🎨 My Role:
I was the lead animator and artist on this project. I used Adobe Illustrator to hand-draw key assets, ChatGPT to brainstorm and generate visual prompts, and After Effects to bring it all to life through character animation and motion.
🎯 Goal:
This was part of a larger Creatvely campaign designed to raise awareness and engagement during a critical health care client push. Our goal was to gently grab attention and spark emotional resonance without explicitly using "mental health" language—just a soft nudge to prioritize rest and reset.
🛠 Tools Used:
Adobe Illustrator
ChatGPT (concept + image generation)
Adobe After Effects