Whinoza | UGC | Multimedia Designer on Instagram: “GRWM: WFH mo…
Whitney Espinoza
GRWM: WFH Mom Edition” for Maybelline
🧠 Objective
Create a relatable, real-life Get Ready With Me (GRWM) video targeted toward working moms, highlighting the long-lasting wear and transfer-proof power of Maybelline’s lip products — all in a way that feels natural, quick, and empowering.
💄 Product Featured
Maybelline SuperStay Ink Crayon – Drive the Future
Maybelline Liquid Lipstick – Seductress
🎬 Roles & Responsibilities
Motion graphics
Scripted, Recorded, and Edited by Whinoza
Conceptualized and filmed all content using personal gear in a WFH setting
Edited using short-form video techniques optimized for Instagram Reels
Applied engaging copy and trending hashtags to boost organic reach
Handled lighting, voiceover, transitions, and product focus
💡 Concept
A quick but compelling beauty routine from a WFH mom's perspective. The hook grabs the audience with “GRWM: WFH mom edition” — appealing directly to busy, multitasking moms. The content walks viewers through a stress-free lip routine, ending with a kiss test to prove Maybelline’s no-smudge claim.
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Posted Apr 8, 2025
GRWM-style UGC video showing a WFH mom’s 16-hour Maybelline lip combo. Filmed, edited, and voiced by myself with a no-smudge kiss test ending.
