Elevating My Portfolio for the Next Chapter

Whitney Espinoza

Elevating My Portfolio for the Next Chapter

Platform: Wix Studio (Old + New) Role: Designer · Strategist · Developer Live Site: www.whinoza.design

🧠 The Challenge

Even as a designer, I had outgrown my own portfolio. It was functional but not aligned with where I was creatively or professionally. I needed a site that better told my story, showcased my evolving skillset, and positioned me for the kind of work I actually wanted to attract. 🎯 Goals
Refine my personal brand with a cleaner, bolder visual system
Simplify the layout and navigation for better UX
Create space for storytelling and case studies
Make it easy for clients to understand what I offer
Keep it mobile-first and responsive

🛠️ Tools Used

Wix Studio – site design, dev, layout
Figma – planning and mockups
Photoshop– project visuals

💡 Outcome

Whinoza.Design feels like a portfolio that finally matches my energy, expertise, and vision. It invites connection, showcases real results, and allows my creativity to speak for itself. The redesign helped me land better leads and opened more doors professionally.

💬 What Changed

✔ Refined voice and tone ✔ Branded layout from top to bottom ✔ Smooth UX on all devices ✔ Case study format that reflects strategy and process

🔗 Explore the Transformation

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Posted Apr 7, 2025

Redesigned my portfolio in Wix Studio to reflect my growth—cleaner UX, stronger branding, and storytelling that converts visitors into real leads.

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