Kajabi Paywall Funnel for New College Readiness Company

📌 Project Type: Kajabi Funnel Strategy + Build

📝 Project Description: Holden Midkiff turned his own passion project into a standout college essay that helped him ace his applications. Now, he’s building a business to help others do the same. He came to me looking for a funnel that would generate excitement and drive sales for his new course.

⚙️ What I Did:

Phase 1: Strategy We began with a strategy session to align on Holden’s goals and map the full funnel. 

Together, we designed a paywall model that offered users a free course sample before promoting the full program. I provided copywriting templates, page frameworks, and detailed feedback on drafts to ensure everything stayed on-brand and conversion-focused.

Phase 2: Funnel Creation I then built the full funnel in Kajabi, tailoring each page to match Holden’s brand guidelines. We carefully curated visuals to connect with his target audience and kept the entire design consistent with his brand identity.

Phase 3: Refinement & Optimization Once the funnel was live, we completed two rounds of revisions. This included fine-tuning copy and design, optimizing for mobile, setting up automations, and adding SEO elements like page titles and meta descriptions.

Phase 4: Final Testing Before launch, both my team and Holden tested the funnel across devices to ensure seamless functionality and a smooth user experience.

✅ Outcome: Holden now has a fully optimized, branded funnel that serves as a streamlined sales tool for his online course. With ads launching immediately, he’s ready to scale his reach and impact.